6 Things you need to do to create a website that will generate leads for your Perth business
If you want your Perth business to succeed online, then there are a few things to think about before going off and building your website. There are a variety of ways to go about creating a website that will help generate leads for your business online, many factors must be considered before jumping right into the building process, we have listed the top 5 of these.
1. Clear Call to Actions
A Call to Action (CTA) is designed to provoke an immediate response and help navigate a visitor to specific area/page that you want that user to go to e.g. GET A QUOTE would lead to a web on your website where the visitor could fill out a form to receive a quotation. Call to Actions should use a strong command verb that is concise and clear.
Call to Actions can be used on buttons, as a sentence or within an image, make sure to give your visitors a reason on why they should take the desired action.
Don’t be afraid to be creative when developing your Call to Actions.
2. Optimise Photos
Resizing your photos and any other imagery used on your website is so important because if it’s not optimised then your website will run slower and this will cause visitors to click off your website.
Using software like Photoshop will help reduce the file size of a photo but if you don’t have access to a copy of Photoshop then www.tinypng.com is a very useful online tool.
3. Mobile Friendly Website
This one goes without saying! There is totally no point having a website that users of mobile devices can’t access correctly, all websites need to be made responsive so that they adapt to different screen sizes.
Make sure to test that your new website displays correctly on mobile phones, tablets and desktop computers.
4. SSL & Security
All websites now need to have an SSL certificate enabled, SSL stands for Secure Sockets Layer and helps protects a visitor’s personal information, so when a visitor fills out an enquiry form on your website an SSL certificate will protect that form they are filling out.
SSL enabled websites are the ones with a green padlock icon located within the browser address bar and will have https:/ in front of the web address instead of http://.
Websites with an SSL certificate have been given a ranking boost from Google over them without an SSL certificate.
5. Other Elements
There are many other small elements that will help a website generate better leads and we have listed these below.
- Professional logo designed
- Simple and Clear Navigation
- Social Media Links
- Visible Contact Information
- Well Written Content
- Free Giveaway and Sign up Form
- Map with your Location
6. Hire a Web Design Company
Creating a website for your business is serious stuff and you shouldn’t go with the cheapest option because the cheapest option is not always the best one!
A website should be an investment and by hiring a web design company that has a proven track record will help you see a return on your investment.
Web designers and digital agencies know the best and proven ways websites should be built and can help if anything was to go wrong or break on your website, hiring a professional will save you a ton of money in the long term and less stress in the short term.
So, Perth businesses you now know how to build a website that will help generate new leads for your business online.