UPDATED POST with NEW Facebook Features added 7/9/2017.
Even if you are not personally interested in using Facebook, to maintain your personal thinking on its use for your business could be damaging. Facebook has over 1.7 billion active users, which indicates how many people could find your business page using it. To disregard its use will potentially lose you this custom.
Now the reality is that setting up your business Facebook page will not automatically make your potential customer base aware and active on your page, so be prepared to input time and effort to make this happen.
I will give you some tips on how to setup your Facebook business page and do it well.
STEP 1 – Sign up to Facebook
You need to have a Facebook account created to start the process.
If you already have an account, sign in with your current details; if not, create yourself an account.
The first option in creating your business page is to choose your business type. Choose the option that best suits your business.
Next you need to choose your business category.
Fill out all required fields and click ‘Next’.
Step 2 – Your ‘About’ details
Next you will be asked to choose up to a further 3 categories for your business. The categories you decide upon are used to ensure potential customers who are searching, will find your page. Take some time to decide upon which categories to choose to ensure they are as relevant as possible, and highlight the main features of your business.
The next text box asks for a short description of your business. The main point here is to keep it short, there is space for lengthier explanation later. This short description is another thing that Facebook used to ensure you page shows up in the correct search results. Therefore be precise, writing only the information which your customers need to know in the first instance.
In the next box, add your URL, page name, confirm your business is real and confirm you are the authorised representative for your business. This is required to be completed in order for your page to be created, as it gives Facebook evidence if someone sets up an account which they are not authorised to do.
Step 3 – Your profile picture
Take time to carefully consider your choice of profile picture. This will be one of the first things your potential customers will see. A safe and sensible option is the use of your logo.
Before attempting to upload your chosen picture, first ensure it is the correct size. For a perfect fit, your image should be 180px x 180px. Once your image is saved as the correct size, chose the origin from where to upload, click on your image and press ‘Next’.
Step 4 – Adding it to your favourites
This is not a required action, however if you regularly use Facebook for personal use, it gives you the ability to more easily switch between your personal and business pages.
Step 5 – Your preferred audience
Like previous steps, this step requires some brainstorming and planning prior to completion. You need to know, in detail, who your target Facebook audience are. Your options here are related to potential users gender, location and interests. Like I said, planning and thought on these choices is important as they will assist your Facebook page in targeting your desired audience.
Step 6 – Your page is created!
The bones of your page have now been created, but this is only the beginning. Facebook will now offer to show you around your page and explain the different areas and features. If you are not familiar with the use of Facebook for business, please spend the couple of minutes it takes to complete this tour.
Now that your page is created, you need to be aware that the public can now view your page. This is the time to start inputting more information, such as opening hours. It is imperative that you don't leave this until laterals if customers find your page without the important information they may leave the page to find another business page that does.
Step 7 – Add more photos
Photos can have an eye-catching, positive effect on the visitors to your page. It is however important to ensure you use good photographs, both in quality and content. You may want to consider using a professional to take these for you. The photos you choose need to sell your business to potential customers, have this in the forefront of your mind when deciding upon your images.
Step 8 – Set up a call to action button
Facebook call to action buttons are very easy to set-up, however you must first understand what they are used for. A call to action button is used when you want to encourage your customers to perform an action, such as visit your website, sign up to your newsletter etc. So think about what actions you wish your customers to perform and incorporate these buttons into your page.
Step 9 – Review your page settings
The settings area of your Facebook page houses all the important information regarding your page, and it is here that you can control it. Click on ‘settings’ at the top right hand side of your page. Work through each function to ensure you are happy with how they are working.
Step 10 – Choose template
You are now able to choose a template for the type of business that you are operating.
Current templates available are >
- Restaurants & Cafes
Each template is designed to give you different layout options for different types of businesses, also each template has different types of tabs e.g. services template as a service tab that you can list your services and the shopping template as a products tab that you can list your products with pricing.
It really is a great new feature and most tabs can be disabled if you do not require them.
The new template feature can be found under settings - edit page.
Step 11 – It is time to engage
By this stage you should be happy that your Facebook page contains all the information it requires and is working to promote your business. It is now time to get people involved.
- Invite your Facebook friends to like your page
- Promote your Facebook page on your website, promotional items such as flyers
- Promote your Facebook page on any other social media platform you are using
Step 12 - Offers tab
The offers tab is a great new way to offer discounts, giveaways, offers and much more.
You get setup an offer for in-store or online, the online feature allows you to add a web address. You can add a promo code and terms if required with an expiry date.
I would highly recommend playing around with the offers tab because the benefits are great for small businesses.
So you have created your business Facebook page and people are aware of it. It does not stop here. Ensure you stay active in the use of Facebook in order to maintain and grow your customer base. It is all well and good to have your page accessible, but to make it successful, customers need to be reminded you are there, and actively participating will do this.
About the Author
I am Che the founder and owner of CheDesigns. I started the business in Albany, Western Australia over 5 years ago with an aim to make professional website design cost effective to small businesses and to equip them with the education and tools they need to succeed online.
I am passionate about all things tech and internet related and can be found browsing the net at strange times of the day and night! I hope you find something of interest that will help your small business online.