A lot of people are saying that email is dead! Well I can tell you honestly, that email is not dead and you should still be using it as a vital part of your online marketing.
Encourage subscribers with benefits
If you are investing time into email marketing you need people to subscribe. In order to encourage people, offer benefits which only your email subscribers have access to. Dependant upon your business, this may be a discount, a free service or a product giveaway.
We all love to get something for doing very little, so embrace this!
Use your social media pages
In order to gain maximum benefit from online marketing, the use of social media is imperative. Social media plays a huge part in most people's lives these days. Some social media platforms have built-in buttons which you can use in order to encourage people to easily sign up to your emails – ensure you use them!
You can also use social media in order to boost any offers to email subscribers with paid advertising to increase your chance further.
Create an effective email signature
Many people do not think of using their email signature as a tool in their marketing strategy, but it can be very effective.
Think of the amount of emails you send, and the people/businesses you are sending them to. Including your email sign-up details in your email signature ensures that it is circulated each time you send an email. This is a fantastic advertising tool and can assist greatly in obtaining some valuable email sign ups.
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About the Author
I am Che the founder and owner of CheDesigns. I started the business in Albany, Western Australia over 5 years ago with an aim to make professional website design cost effective to small businesses and to equip them with the education and tools they need to succeed online.
I am passionate about all things tech and internet related and can be found browsing the net at strange times of the day and night! I hope you find something of interest that will help your small business online.